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For Immediate Release

Challenge Day '08 Coverage

Marietta Daily Journal

NBC WXIA 11-Alive

More information

Starlet Riviere, ECMS Foundation co-chair and Challenge Day coordinator: shriviere@comcast.net or 404 386 0218

David Chiprany, ECMS principal:  David.Chiprany@cobbk12.org or 770 578 2740


Challenge Day: On the Way to East Cobb Middle

December 20, 2007 – Almost everyone can remember what it felt like, in middle or high school, to be left out of a group. To be made fun of for being different. To be bullied or see a friend the victim of bullying.

For four days in January, 7th graders at East Cobb Middle School will be challenged to “Be the Change” in that kind of behavior as they experience Challenge Day, a nationally recognized diversity training program.  The program improves a school’s academic environment by helping students learn to see their similarities over their differences. This, in turn, helps eliminate negative behavior such as teasing, cliques and bullying and builds self-esteem to combat risky behavior.

Parents and teachers have rounded up 100 volunteers and raised $17,000 in cash and in-kind donations to cover costs for the program from the California-based nonprofit organization Challenge Day. Individuals, businesses and foundations have contributed money. Chick-fil-A, Publix and Kroger have donated lunches for students and volunteers.  Sheraton Galleria and Nalley Volvo have contributed accommodations and transportation for the program team while they are in town. AccessMyMetro.com was the first corporate sponsor to sign on in support of the event.

Why all the enthusiasm? “One of the great things about East Cobb Middle is the diversity – racial, ethnic and economic – of its students,” said Principal David Chiprany. “Another is the incredible energy of its parent volunteers. Challenge Day is bringing together those strengths to make us an even better school.”

“This program builds self esteem and shifts dangerous peer pressure to positive peer support,” said ECMS Foundation co-chair Starlet Riviere, the mother of an ECMS 7th-grader. “Then it challenges us all to come together to ‘be the change’ – and not just for one day. Once you’ve been through Challenge Day, you want to work to help your peers, your school and your community be a better place.”

“We hope this will help more students come to school ready to learn,” said Chiprany. “It addresses many of the things that might stand in the way of educating our kids: violence, teasing, bullying, racism, conflict and peer pressure.”

Challenge Day has been launched in schools across the country to improve academic achievement. In Georgia, Bainbridge public schools and Communities in Schools leadership workshops have experienced Challenge Day, as have employees of the Coca-Cola Company in the first ever corporate Challenge Day. Nationally, Challenge Day has touched the lives of close to half-a-million teens and adults and received awards from juvenile justice and government officials, school districts and cities.

Challenge Days are powerful, high-energy programs in which participants are guided through a series of experiential learning processes.  Through games, trust-building activities and presentations, students are given a unique opportunity to see themselves and their peers through new eyes.  Most leave the day leave feeling empowered and committed to making a positive difference.

About East Cobb Middle School and its foundation

East Cobb Middle School is home to 1,150 Cobb County students in grades 6, 7 and 8. Students from Brumby, Eastvalley, Powers Ferry, Sedalia Park and Sope Creek elementary schools attend ECMS, which feeds into Wheeler High School with its advanced magnet program in science, math, and technology. East Cobb Middle School’s student enrollment is economically, ethnically and racially diverse.

The East Cobb Middle School Foundation was established in 2003 to provide resources to boost academic excellence, expand community awareness, and offer cultural enrichment. To date it has bought books, equipment, software and online subscriptions and raised funds and in-kind donations to bring Challenge Day to East Cobb’s 7th-grade in 2008.

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If you would like more information about East Cobb Middle School, ECMS Foundation, Inc., and the Challenge Day Program, please click the link below.

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